
Their new line of ads take on a theme that might seem harmless to most but what caught my attention was not the product itself but the fact that I was under the impression that it was for a line of pepper spray. They feature a tagline which reads ‘Be prepared this festive season,’ which I took literally as in, ‘Be prepared this festive season in case you might be the would be victim of sexual assault.’
Although the first ad I viewed was what appeared to be a CSI-like aftermath of a couple on the hood of a snow covered car, the next ad I viewed which appeared to be in an alley by a trashcan left me feeling quite disturbed.
Below I have created a new ad for a product that they might have fit a bit better.

